Corporate Entrepreneurship & Innovation

3rd Edition

Morris, Michael H.; Kuratko, Donald F.; Covin, Jeffrey G
eISBN-13: 9781133172109

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CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in today's dynamic business environment.
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Sold By Cengage Learning
ISBNs 9781133172109, 9780538478922, 0538478926, 1133172105
Language eng
Number of Pages 501
Edition 3rd